PrimaDonna, a luxury lingerie company that is known for having large cup sizes, launched the International E Cup Day for their male employees. This is to understand how it feels to have 1 to 1.5 kilos on their chest. Watch this video how their male employees had a hard time carrying strapped weights on their chests. They experienced backaches and neck problems, which are common discomforts of women with E cup bras, especially when they use the wrong size of bras. Through the exercise, the company is able to know more on how to design the best bras for women with big breasts.


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